MDV PROGRAM
. . . theoretical and practical training on persuasive communication principles, concepts, and processes to address the potential or active threat of disruptive or violent group behavior...The Managing Disruption and Violence (MDV) Program provides theoretical and practical training to help students gain a better understanding of the persuasive communication principles, concepts, and processes organizations need to address the potential or active threat of disruptive or violent group behavior.
Overview
National Security and commercial organizations face increasingly complex problems today:
- Terrorists using communications to recruit followers, influence populations and support achieving their goals
- Potentially disruptive or violent civil protests
- Foreign use of communications (content) to disrupt governance and policy
- Activists or competitors disrupting commercial businesses
Societal and technological advances over recent decades have dramatically changed the dynamics of these threats. The right use of persuasive communications can not only mitigate these threats, but also can often preempt or solve them. The wrong use of communications can greatly exacerbate the problem. Knowing how to engage and persuade in a predictably and measurably successful way is a complex and multi-disciplinary problem.
Courses
MDV 650: Foundations of Managing Disruption and Violence
The Managing Disruption and Violence (MDV) Program provides theoretical and practical training to help students gain a better understanding of the persuasive communication principles, concepts, and processes organizations need to address the potential or active threat of disruptive or violent group behavior. MDV 650 integrates a broad overview of the material included in MDV 700 Integrated Risk Value Concepts and MDV 701 Causal Analytics for the non-MDV major. The Integrated Risk Value© (IRV) methodology provides the practical skills needed to develop and manage successful persuasive communications programs. MDV 650 is a prerequisite for non-MDV majors to take MDV 702 Strategy for Managing Disruption and Violence.
MDV 700: Integrated Risk Value Communications Concepts
The Managing Disruption and Violence (MDV) Program provides theoretical and practical training to help students gain a better understanding of the persuasive communication principles, concepts, and processes organizations need to address the potential or active threat of disruptive or violent group behavior. MDV 700 teaches the in-depth and practical application of the Integrated Risk Value © (IRV) methodology for MDV majors.
This course provides the concepts and processes for developing and evaluating predictably successful communication strategies. Its focus includes practical frameworks to evaluate communication efforts, the strategic cycle and planning of IRV Communications, as well as an emphasis on developing Measures of Effectiveness. This course, combined with MDV 701 Causal Analytics, contributes the in-depth practical understanding, processes and concepts needed for an MDV major to become a practitioner who manages and evaluates the development, implementation and impact of communication strategies.
MDV 701: Causal Analytics
The Managing Disruption and Violence (MDV) Program provides theoretical and practical training for students to understand the persuasive communication principles, concepts, and processes needed for organizations to address potential or active threats from disruptive or violent group behavior. MDV 701 teaches students to use and evaluate analytics on how audiences perceive issues, what drives them to action, and how to measure effectiveness. The course does not make students experts in doing analytics, but merely how to understand the design, creation and measurement of persuasive strategies from a program management point of view. This course covers many types of behavioral analytics including polling, surveys, experts, big data and others. Concepts such as quantitative, qualitative discovery and directed search are introduced for MDV majors. Combined with MDV 700 Integrated Risk Value Concepts, MDV 701 provides in-depth practical understanding, processes and concepts needed for MDV majors to become practitioner who manage and evaluate the development, implementation and impact of persuasive strategies.
MDV 728: Influence and Deception in the Cyber Domain
The course is designed to lay the historical, thematic and contemporary context that will provide the fundamental perspective and foundational knowledge required to successfully recognize, analyze and initiate counter deception activates. This course is designed for analysts in order to equip them with the necessary knowledge to understand the impact of the internet of things has on deception and influence operations. This course is divided into four parts. Part I will focus on generally accepted concepts of cyberspace itself, basic terminology and the law governing intelligence operations in cyberspace. Part II is designed to introduce the student to the use of cyberspace as a channel to reach key decision makers and the impact near instantaneous communications has on deception operations. This part will include the deceptive use of cyber based social media and issues surrounding the use of real and virtual agents and double agents in deception operations. Part III will introduce the impact of surreptitious manipulation of data while it moves between the sender and the receiver. This part will also focus on cyber systems as sources of deceptive information and specifically on the use of cyber systems as agents and double agents, honeypots and honeynets, and sources of deceptive information.
MDV 729: Russian Deception, Operations and Information Confrontation
Russian Deception, Operations and Information Confrontation is designed to lay the historical, thematic and contemporary context that will provide the fundamental perspective and foundational knowledge required to successfully recognize, analyze and initiate counter deception activates. This course is designed for analysts in order to equip them with the necessary knowledge to understand the impact of Russian deception. This in-depth study of Russian deception practices will trace the evolution of the art specific to Russian over the course of the past century starting in 1917 and ending with the implementation of Russia’s Information Confrontation doctrine. The course is designed to address these issues functionally starting with basic military/tactical deceptions and progressing through the use of strategic enablers, provocations and influence operations.
Program Learning Objectives
Graduates of the MDV degree program will be able to:
- Understand, recognize and apply the principles and concepts of IRV methodology for Managing Disruption and Violence
- Understand and apply the processes of IRV strategy development and Measures of Effectiveness (MOE) for Managing Disruption and Violence
- Analyze and evaluate real-world communications and strategy for effectiveness
- Create predictably successful communication strategies through use of IRV principles, concepts and processes for Managing Disruption and Violence
- Effectively communicate in writing and oral presentations